UB's Analytics platform is intended for users with some familiarity of Google Analytics. If you are new to Google Analytics, please take some training to familiarize yourself with it before using UB's platform.
In 2016, UB’s Division of University Communications (UC) began implementing a university-wide Universal Analytics (UA) program to help UB gain a better understanding of how university marketing activities drive audiences to our online properties and how they engage with us once they get there.
By spring 2017, UB was tracking web analytics "universally" based on data tracked by a new Universal Analytics tracking code that was installed on all UB CMS websites (GTM-T5KRRKT; UA-1499965-70). Prior to that time, another tracking code was widely used (GTM-PRK43Q).
UB has transitioned most units away from this old account, removing old code from UBCMS websites gradually. Most of the views in that account are still available but are not currently pulling data. If you need data prior to spring 2017, please contact firstname.lastname@example.org for assistance. If we have access to the account, we may be able to pull historical data for you.
NOTE: Many UB units set up their separate analytics accounts to which University Communications does not have access. To find historical data from these accounts, you will need to locate the account originator/owner directly.
UB’s Universal Analytics platform combines the power of Universal Analytics (aka Google Analytics), Google Tag Manager (GTM), Google Search Console and Google Data Studio (GDS) to record online traffic data throughout our entire buffalo.edu domain.
The goals of our UA program are to:
University Communications took the following steps to implement Universal Analytics at UB:
UB's master Universal Analytics property shows you traffic data from the entire ecosystem of the buffalo.edu domain. It is easy to filter this data to see only data for your unit's web pages.