University at Buffalo - The State University of New York
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UB Web Management

Transforming UB’s digital communications through process and tools

Brand UI Preview and Brand Color Theory | Unit Brand Lessons Learned

Solutions Group Date: November 10, 2016

Presenters:  Rebecca Bernstein, Nick Peterson & Jessica Kane


  • [0:00]   Course Welcome and Introduction
  • [02:45]   Brand User Experience, Identity, Applying your color strategy & New features
  • [40:30]   Case Study:  How International Admission's color strategy supports their business needs
  • [1:03:00]   Timetable for rollout