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UB Web Management

Transforming UB’s digital communications through process and tools

Introducing our Universal Analytics pilot | Unit Brand Lessons Learned

Solutions Group Date: January 12, 2017

Presenters:  Becky Vardaman (Converge Consulting), Jessica Kane & Rebecca Bernstein 


  • [0:00]  Course Welcome and Introduction
  • [5:50]  Introducing our Universal Analytics Pilot

          Reference Links  

          Lessons Learned 

  • [42:48]  Lessons Learned from our Brand Pilots: Rethinking how we delivering information by utlizing tabs
          Progress on Brand Pilot Rollout 
  • [53:34]  Progress on our Brand Pilot Rollout (and some great news about our new IA structures)