RSS has been used for some time by websites to share dynamic collections with other sites and visitors. It is well suited for news or announcements and events.
Browsers handle RSS feeds differently and those without a built-in RSS reader will display your feed as raw XML code or even throw up an error (e.g. Firefox and IE have RSS readers, but Chrome does not).
The UBCMS has a built in method of producing RSS feeds from your page content.
To pull an external RSS feed into your UBCMS page, you will need to create a Shared Content page, and then place that page onto your website using a Shared Content Reference.
Learn more about using shared content.