RSS feeds are a handy way to pull dynamic content from an external website onto your page.
Not all browsers have built-in RSS readers, so some visitors may not be able to view your RSS feeds correctly; e.g. at this time, Chrome does not work, while Firefox and Internet Explorer display them fine.
RSS has been used for some time by websites to share dynamic collections with other sites and visitors. It is especially well suited for news and events feeds. To pull an external RSS feed into your UBCMS page, you will need to create a Shared Content page, and then place that page onto your website using a Shared Content Reference. (Read more about RSS in Wikipedia.)
Learn more about using shared content.
Each browser handles RSS feeds differently, and those without a built-in RSS reader will display your feed as raw XML code, or even throw up an error. (E.g. Firefox and IE have RSS readers, but Chrome does not.)