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UB Web Management

Transforming UB’s digital communications through process and tools

Using Google Ad Words

Solutions Group Date: April 28, 2015

Presenters: Rebecca Bernstein, Tracey Eastman, Law School

Index:

  • [0:00] Course Welcome and Introduction
  • [3:15] Introduction to Google AdWords
  • [9:57] Law School Google AdWords Project Overview
  • [18:56] Developing the Keywords
  • [30:25] Landing Pages and Analytics
  • [41:00] Overall Benefits and Moving Forward
  • [44:22] Questions
  • [53:11] Course Closing