The Digital Communications Transformation (DCT) gives you tools and processes for a more strategic approach to planning and managing your Web communications.
A university-wide initiative, the DCT is backed by
extensive research on Web users and is aimed at helping
units across UB’s campuses to both create and manage
information strategies and websites to support their
The DCT process, paired with the UB Content Management System (UBCMS), gives you the ability to easily create, maintain and refresh your online content, enabling you to more effectively reach and influence your target audiences.
To assist UB entities in navigating the DCT process, we've
developed a multi-step plan: