Reaching Others University at Buffalo - The State University of New York
Skip to Content

DCT Quick Start

The Digital Communications Transformation (DCT) gives you tools and processes for a more strategic approach to planning and managing your Web communications.

A university-wide initiative, the DCT is backed by extensive research on Web users and is aimed at helping units across UB’s campuses to both create and manage information strategies and websites to support their goals. 

The DCT process, paired with the UB Content Management System (UBCMS), gives you the ability to easily create, maintain and refresh your online content, enabling you to more effectively reach and influence your target audiences.

Getting Started

To assist UB entities in navigating the DCT process, we've developed a multi-step plan: