University at Buffalo - The State University of New York
Skip to Content
UB Web Management

Transforming UB’s digital communications through process and tools

Tiers of Participation

Every unit goes through the DCT Process differently. Based on the type of unit you are, and the resources you are able to bring to the table your experience with the DCT Process is tailored to you. No matter what tier you participate in, or how rapidly you choose to execute the process, each unit goes through all the DCT Steps in a depth appropriate to their unit.

Your project needs to have priority at the top level within your unit as it requires that your unit commit time and energy to the process. 

University Communications will provide support for each stage of the process, either through providing self-guided materials, coaching, consultations or working with you collaboratively, depending on your type of unit, and designated tier of participation.

COLLABORATIVE

The Collaborative tier partipants  are directly tied to strategic priority and revenue generation (at the highest level), and serve many parts of UB—usually collaborating with multiple units across the university. These projects are instrumental in maintaining and/or enhancing our institutional reputation. "Collaborative" also applies to units or services that are designated as "mandatory" (e.g., emergency or compliance).

The Collaborative tier website properties are either owned by University Communications or by the respective Campus Unit.  University Communicartions collaborate with the units that "own" their sites to produce and steward strategically positioned sites that best serve highest priority unviersity-wide needs and in developing content and functionality that can be leveraged by other units.

Collaborative Tier Websites Owned by Campus Unit(s):

  • Admissions (Undergraduate / Graduate / International)
  • Giving
  • Alumni
  • Advocacy
  • Office of the President
  • Office of the Provost
  • UB 2020

Support Expectations

  • University Communications:
    • Provides in-person introduction to the DCT process
    • Leads/collaborates in planning, producing and stewarding websites
    • Draws on support from IT
    • Works in partnership with key stakeholders
  • Participating Unit:
    • Stakeholders share in planning, producing and stewarding websites, and are responsible for actively collaborating with University Communications
  • CIT:
    • Functionality development within UBCMS
    • System and product support

GUIDED SUPPORT (e.g Schools, Colleges, Academic Departments, Select Administrative Units)

Units designated in the Guided Support tier contribute to revenue generation (at the higher levels), serving one or a few parts of the university. These projects are focused most heavily on building unit reputation.

Patricipating Guided Consultation website properties are owned by the respective Campus Unit.  University Communications provides consultation and coaching to units to ensure rapid migration into the system. Units leverage and customize strategies, features and content, and produce content to meet their business needs.

COLLABORATIVE, GUIDED SERVICE Websites Owned by Campus Unit(s):

  • Academics
    • Schools
    • Colleges
    • Departments
  • Administrative
    • Athletics
    • Student Affairs, University Life and Services
    • Services key to recruiting (Housing and Human Resources)
    • Sustainability
    • Center For the Arts
    • UB Information Technology
  • Select Units based on institutional priorities
  • Select Pilots

Support Expectations

  • University Communications:
    • Provides in-person introduction to the DCT process
    • Coaches and guides, from dedicated teams staffed by UC professionals
    • Conducts regular check-ins with unit Web teams to ensure major milestones are reached
    • Provides tactical production support where necessary
    • Optimizes site pre-launch to ensure quality presentation and system integrity
  • Participating Unit:
    • Planning, producing and stewardship
    • Retains flexibility, within a common set of standards
    • "Owns" unit goals, strategies and priorities and the activities necessary to achieve them
    • "Owns" strategic messaging about the unit within the broader UB institutional framework
    • Site creation, after taking the training
    • Empowered to manage its site and develop and steward content
    • Provides day-to-day support for its UBCMS users
  • CIT:
    • Selected, limited programming to create functionality (if it can be used broadly)
    • System and product support

SELF GUIDED (All other "Official" UB Units)

Self-Guided entities are all other "official" university websites—those not meeting the criteria for a "COLLABORATIVE" or "GUIDED SUPPORT" designation.

SELF-GUIDED Websites Owned by Campus Unit(s):

  • Academic Programs
  • Research
    • Centers
    • Institutes
    • Facilities
  • Academic support departments
  • Administrative Units
  • Special Events

Support Expectations

Self Guided websites are owned by your campus unit and you are responsible for particpating in and developing materials for all the steps in the DCT Process as well as migration of your site into the UBCMS. You will leverage standard features and content to meet your business needs, and University Communications provides standard tools and online resources.

University Communications will

  • Meets once a month to overview the DCT process for Self Guided sites
  • Monitors your progress through a series of forms you fill out, sharing your collateral
  • Provides you with a form to initiate your site
  • Provides you with access to training, videos and online documentation for self guided learning
  • Once you have completed your website, UC will schedules site review to ensure system and content integrity.
  • Works with you to deploy your site

Our expectations for DCT participants:

  • This project needs to have priority at the top level in your unit
  • Your unit will be committing time and energy to the process, participating in readiness steps that include training, strategies, content audits, content (re)development, staff assigned.
  • Your unit will
    • Identify "birds of a feather" units already in our UBCMS system and review their collateral and live sites
    • Create a business strategy including identification of unit goals and messages
    • Identify audience tasks that are key to informing the content needed
    • Create an Information Architecture that is intituitive for your audience
    • Create content that is written for the web
    • Create your website, after taking the online and in-person hands-on training.
    • Use standardized re-usable elements (e.g. Structures, designs, copy, images)
    • Manage your site and develop and steward its content
    • Utilize automated self-help and online support (e.g. documentation and training at ubcms.buffalo.edu)
    • Provide day-to-day support for your unit's UBCMS users

RAPID Migration [New]

Any "official" university website is eligible to rapidly migrate to the UBCMS.

Elevated Performance

There are great benefits in simply being in the UBCMS. You have the opportunity to further elevate your site performance by investing time in working through the steps of the DCT process, which can be done anytime AFTER your site is migrated to the UBCMS.

Support Expectations

Rapid Migration tier websites are owned by your campus unit and you are responsible for migration of your site into the UBCMS. You will leverage standard features and content to meet your business needs with the standard tools and online resources provided.

University Communications will:

  • Provide a video orientation
  • Provides you with a form to initiate your site
  • Provides you with access to training, videos and online documentation for self guided learning
  • Works with you to deploy your site

Our expectations for DCT participants:

  • This project needs to have priority at the top level in your unit
  • Your unit will be committing time and energy including training, production and staff assigned.
  • Your unit will
    • Identify "birds of a feather" units already in our UBCMS system and review their collateral and live sites
    • Create your website, after taking the online and in-person hands-on training.
    • Use standardized re-usable elements (e.g. Structures, designs, copy, images)
    • Manage your site and develop and steward its content
    • Once you have completed your website, review to ensure system and content integrity.
    • Utilize automated self-help and online support (e.g. documentation and training at ubcms.buffalo.edu)
    • Provide day-to-day support for your unit's UBCMS users
    • When appropriate, circle back and elevate your site performance