Reaching Others University at Buffalo - The State University of New York
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Who is responsible for what?

The DCT is a significant endeavor that involves many units across UB's campuses. The following units are charged with the Digital Communications Transformation project’s success.

University Communications (UC): Serves as the sponsor of the DCT and is the primary "business owner" of the UB Content Management System (UBCMS). University Communications will seek input from and draw upon recommendations of both the business and technical advisory groups.

UB Information Technology (UBit): Functions as the "product owner," providing technical support. This unit also serves as UB's liaison with the CMS vendor.

DCT participants: Campus units should designate this project as a high priority, dedicating all necessary resources to its implementation. Responsibilities within the unit are as follows:

  • Unit Executives — responsible for setting the strategic direction and empowering the unit Web leader.
  • Site Managers — plan, produce and steward the site; create and maintain content. Site Managers can be authors, subject matter experts (SMEs), editors and approvers.
  • Unit Web Leaders — produce and manage unit level staff and authoritative shared content (in conjunction with University Communications). Unit Web Leaders also coordinate requests for new features with UC and the Business Advisory Group.
  • UBCMS Users — authors, editors and publishers are responsible for creating and maintaining Web content.

Digital Communications Transformation Advisory Council (DCTAC): Provides leadership support and offers guidance where necessary; sanctions policy and associated policy revisions.

Business Advisory Group: Interacts with Unit Web Leaders regarding ongoing operational issues, identifying needs and recommending priorities.

Solutions Advisory Group: Collaborates with lead specialists from each unit, in addition to representatives from UC and UBit, to identify and resolve technical issues associated with the UBCMS.