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UB Web Management

Transforming UB’s digital communications through process and tools

Best Practices: Crafting your Business Strategy and Messages

Solutions Group Date: March 12, 2015

Presenters: Rebecca Bernstein, Linda Kingsbury, Tom Okon


  • [0:00] Course Welcome and Introduction
  • [1:55] A Business Strategy for Administrative Services
  • [25:47] Questions
  • [38:48] How Strong Messages Shape Perceptions
  • [55:28] New UBCMS Features on the Horizon