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UB Web Management

Transforming UB’s digital communications through process and tools

Writing for the Web

Solutions Group Date: June 5, 2014

Presenters: Rebecca Bernstein, Lauran Maynard, David Hill, Jessica Kane

Index Part 1:

  • [0:00] Course Welcome and Introduction
  • [2:10] Content and Users
  • [4:00] Writing for Your User
  • [13:31] Incorporating Brand and Tone
  • [24:05] Example 1
  • [39:20] Example 2
  • [49:45] Example 3

Index Part 2:

  • [0:00] Example 3 Continued
  • [6:02] Course Closing