Websites are strategy-driven projects. This means they’re more about communication than technology. Roles are needed for planning, content development, site building and stewardship. Those staffing a website may have more than one role, but all roles need to be considered.
A DCT Unit Web Leader (UWL) manages the portfolios of each of the major units on campus and serve as our single point of contact for a decanal unit. They are usually also charged by their unit executive with the leading the communications and marketing efforts for their unit.UWLs get strategic directions and authority from executives. While some are also site owners, their primary role is about the strategy and leadership of overall units digital communication efforts.
Every site falls into the portfolio of one of our 24 designated UWLs.
(Critical during initial business strategy development and and strategic guides)