Captions = Content. If possible, caption photos.
It’s an opportunity to add content to your site. People read
captions after the photos and headlines, and sometimes even before
they read the text.
Crop out blank space. If you took a photo and most of
it’s of the wall behind the person, crop it out. Cropping an
image is a powerful way to draw attention to what’s important
in the photo. Take the time to really evaluate the content of the
image and what it’s saying before adding it to your site.
When photographing an event for a slideshow, take
pictures of people hugging, smiling and laughing, rather than
people just holding drinks staring at the camera, which can get
tedious after you see three in a row like that. Consider taking
some shots from unusual angles or of interesting details, like feet
dancing on the floor, a detail of class rings or a view from the
second floor shooting down on a crowd. You are looking to capture
emotions in images, so visitors can see the personality of the
event. Taking a variety of subject matter also will help if you
decide to create a slideshow of the event, so it’s
not 10 photos of people in the same pose.
Less is more. The smaller the image, the less complex the
visual information should be, and vice versa. An image of 10
people doesn’t translate well to a small size and should only
be run at a larger size. If you don’t have that kind of
space, it’s better to leave the image out.
All heads should be the same size. When cropping photos for
faculty headshots, be sure all the heads take up roughly the same
amount of space in the frame.
The wonders of Photoshop. If you have access to photo-editing
software, take the time to improve the photos if you shoot them
yourself. Lighten dark areas, increase color saturation, crop to
eliminate extraneous content. Even professionals
“tweak” their photos so they look the best they can