Good imagery matters

Colorful image from the Center for Computational Research's Computer Visualization Laboratory.

This striking image from the Center for Computational Research Computer Visualization Laboratory highlights the value of good imagery on your site.

Published September 17, 2014 This content is archived.

A picture is worth a thousand messages.

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Photography and Why It's Important (PDF)

When users go to a Web page they process the page in the following order:

  1. Imagery
  2. Headlines
  3. Captions and quotes
  4. Story content

You can maximize your website’s effectiveness and impact through strong visuals and sound image cropping. And great images can be located through a range of sources, from paid to “found.”

Good imagery was the topic of a recent Solutions Group meeting that provided participants with valuable information on where to find good images, as well as some basic guidelines for non-professional photographers who may need to take a photo.

There are four types of photography you can use on your website, and each is explained in further detail in the PDF presentation available for download:

  1. Professional
  2. Amateur
  3. Found
  4. Stock
Pick up more ideas from the recorded video session of the Solutions Group meeting.