Screen shot of the UB home page. UB’s top-level website
won a CASE Gold award in the 2012 Circle of Excellence
The Council for the Advancement and Support of Education (CASE)
named UB’s top-level website the best in the nation,
presenting UB with the Gold award in the 2012 Circle of Excellence
UB revamped its top-level Web presence in 2011 as part of the
Digital Communications Transformation, a partnership with UB
Information Technology and the School of Medicine and Biomedical
Sciences to vastly improve UB’s digital communications.
The new University at Buffalo website was several years in the
making, and was preceded by extensive benchmarking of peer
institutions and research on consumers of digital information.
In selecting UB for the Gold award in a field that included 66
entries, CASE lauded the meticulous thinking that went into
developing UB’s top-level Web presence.
UB was awarded Gold for what the judges called “an
impressive, comprehensive rethinking and redesign of its top-level
website. The site’s content, architecture and research-based
approach are absolutely award-worthy.”
A CASE representative said the bar had been raised much higher
for the 2012 Circle of Excellence competition.
“The best quality websites had to be impressive under the
hood. Did they gracefully cater to all audiences? Was it evident
that extensive user testing had occurred? Were calls to action,
social media integration and navigation created in a way that was
clean and intuitive? And did the Web site clearly represent the
institution’s brand and mission?”
UB’s redeveloped website has led to a sharp decline in
bounce rates—to 37 percent from 75 percent—while
directing more visitors than ever to the university’s
admissions Web pages.
A number of units across campus have experienced similar results
after undergoing the Digital Communications Transformation