University at Buffalo (UB)
Transforming UB’s digital communications.
Why forms are mission critical to your site
The use of Formstack forms on the International Admissions website has improved outcomes both for site visitors and International Admissions personnel because of the effectiveness of the forms.
Published March 13, 2014 This content is archived.
Forms can play a pivotal role in the success of your website, especially if your unit accepts inquiries from prospective or current students and other customers.
In fact, forms should not be overlooked—they should be treated with the kind of careful consideration you would give your homepage.
No matter what stage of the Digital Communications Transformation (DCT) process you are in, from business planning or content development to stewardship, it's important to consider how essential forms are for your bottom line conversions.
Recently, Jessica Kane from International Admissions showed a Solutions Group meeting how her office has used forms to help prospective international students obtain the information they are seeking.
The group also learned about the benefits of Formstack, a third-party application that complements the forms functionality in the UBCMS.
Among its advantages:
- easy to use
- offers more options
- employs conditional logic and email functionality
All of this helps increase effectiveness and creates efficiencies in our customer service and relationship management.