YouTube is cracking down on copyrighted materials and is
removing videos and even shutting down channels that use music or
other assets without authorization of the copyright owner.
Even if you don't have a YouTube Channel, you may be affected by
this if you use videos on your site now, or in the future.
UB’s Web is filled with videos we have created or embedded
from other UB units. And in many cases, we are unaware that we
are at risk for being cited for copyright infringement.
This is affecting virtually all videos on YouTube. Many UB
channels and videos, including the most highly trafficked, are at
risk. Channel owners can dispute claims if they believe copyright
infringement claims are invalid.
It is important that all UB communicators who use YouTube videos
take immediate action to avoid losing their channel or having their
videos blocked by copyright owners.
What University Communications is doing
University Communications is reviewing all videos that we manage
directly (those placed on the UBCommunications YouTube channel).
For these videos, we will take appropriate action, including:
- working with our video production providers to file disputes
- replacing music
- removing videos from our Web pages and YouTube channels, as
Effective May 19, 2014, we will be removing the “UB
Points of Pride” video. If your Web pages link to this video,
please revise them to remove this link.
Beginning immediately, University Communications will also be
contacting UB owners of videos that are embedded on or linked to
from UB’s top-level Web pages to affirm there are
no copyright flags on the videos.
If those videos are in violation, we expect channel owners to
resolve any copyright disputes, replace video soundtracks with
authorized or licensed music, or advise us that the video will be
taken down and is no longer available for syndication.
Each UB unit should take similar steps to ensure that any
communications assets (e.g., videos) they own, manage or have
placed on their pages are not in violation. UB cannot afford to be
associated with copyright infringement.
If your UB department/unit has a YouTube channel or is the
owner/manager of videos on YouTube, UB University Communications
strongly recommends that you take these steps, as soon as
- Go to your YouTube page and check for Copyright Notices in
“Video Manager." Remarks to the right of the
“Edit” button will detail the infringement.
- If you see a copyright notification, please contact your video
production provider for help.
If your Web pages link to videos owned or managed by other UB
- Contact the owner of the video or YouTube Channel to confirm
that their videos are not in violation of copyright.
- Work with them to:
- rectify the violation
- replace unauthorized music with licensed music
- or take the video down from YouTube and remove any links that
appear on your Web pages