UB's Analytics platform is intended for users with some familiarity of Google Analytics. If you are new to Google Analytics, please take some training to familiarize yourself with it before using UB's platform.
Data derived from Google Analytics allows us to understand how our audiences engage with us online, including our web pages, digital ads and social media.
Google Analytics can answer the following questions and much more:
Armed with this knowledge we are better able to craft a compelling experience for our users, drive them to the content they need and build long-term relationships with them.
UB’s master Universal Analytics (UA) platform is the only source of domain-wide online traffic data and is available to any UB school, department or unit whose web pages are in the UBCMS.
Using UB's UA platform requires a basic understanding of Google Analytics. If you are new to Google Analytics, we strongly recommend that you take some basic Google Analytics training. Some training options are included in the Analytics Training section.