Analytics

Data derived from Google Analytics allows us to understand how our audiences engage with us online, including our web pages, digital ads and social media.

Overview

Google Analytics can answer the following questions and much more:

  • Which web pages drive the most traffic?
  • Where do our users originate?
  • How do our users navigate our websites?
  • What actions our users take while on our websites?
  • Which digital ads do our users respond to?
  • Are our digital assets (e.g. videos) effective?

Armed with this knowledge we are better able to craft a compelling experience for our users, drive them to the content they need and build long-term relationships with them.

UB’s master Universal Analytics (UA) platform is the only source of domain-wide online traffic data and is available to any UB school, department or unit whose web pages are in the UBCMS. 

Using UB's UA platform requires a basic understanding of Google Analytics. If you are new to Google Analytics, we strongly recommend that you take some basic Google Analytics training. Some training options are included in the Analytics Training section.

9/27/19
UB’s master Universal Analytics (UA) platform is the only source of domain-wide web traffic data and is available to any UB school, department or unit whose web pages are in the UBCMS.
9/27/19
In Google Analytics, Dashboards and Custom Reports* are the tools you use to visualize your data. Default dashboards are available in every view, and they are very useful, but unless you filter them, they will display data from ALL UB web pages and are not very flexible.
9/27/19
If you are new to Google Analytics, it is essential that you spend some time learning the basics of the tool. Here are some good training resources:
12/21/17
Use Google Analytics to track your site performance.