Analytics Training

Universal Analytics Training

If you are new to Google Analytics, it is essential that you spend some time learning the basics of the tool. Here are some good training resources:

Google Analytics Help

Help resources from Google.

Google Analytics Academy Courses

Free online analytics courses from Google.

UB Training Videos

Some good basic walkthroughs from an Analytics consultant. Some references have changed.

Google Search Console (for Site Administrators)

Google Tag Manager (for Advanced Users)