If you are new to Google Analytics, it is essential that you spend some time learning the basics of the tool. Here are some good training resources:
Help resources from Google.
Google Analytics Academy Courses
Free online analytics courses from Google.
Some good basic walkthroughs from an Analytics consultant. Some references have changed.
Google Search Console (for Site Administrators)
https://support.google.com/webmasters/answer/9128669?hl=en
Google Tag Manager (for Advanced Users)
https://analytics.google.com/analytics/academy/course/5
https://www.analyticsmania.com/post/learn-google-tag-manager/
UB's master Universal Analytics property shows you traffic data from the entire ecosystem of the buffalo.edu domain. It is easy to filter this data to see only data for your unit's web pages.
