Reaching Others University at Buffalo - The State University of New York
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Improving UB's Web presence

The goal of the Digital Communications Transformation (DCT) is to help units across our campuses create and manage more effective websites to reach their target audiences.

Schools, departments and other units are encouraged to become part of the DCT. As the number of participants increases, the university will project a more cohesive Web presence.


We're taking the fear out of technology, while showing our faculty and staff how to communicate effectively online.


Having a website isn’t just about programming or publishing the site. If you want a website that really works, take these steps to make sure your content supports both your organizational goals and your users' needs.


To assist UB entities in navigating the DCT process, we've developed a multi-step plan.