University at Buffalo - The State University of New York
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UB Web Management

Transforming UB’s digital communications through process and tools

Planning Your Site

Before you can build your website using the UBCMS, you have to plan and prepare for a successful site.


Websites are strategy-driven projects. This means they’re more about communication than technology. You'll need to assign roles for planning, content development, site building and stewardship.


If you understand your organization’s needs and core messages, as well as the needs of your users, your website will better serve everyone.

The Digital Communications Transformation (DCT) maximizes our Web potential while reducing the effort required for Web communications.
Woman working at her desktop PC.

Stewarding a website means that you carefully and responsibly manage the site, keeping pages fresh and making sure that a site continues to meet users' needs.