University at Buffalo - The State University of New York
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UB Web Management

Transforming UB’s digital communications through process and tools

Planning and Preparing Your Site

The secret sauce for a successful website that is efficient, effective and fulfills your needs is strategic planning, striong content that workds for both your users and your organizaton and a throughful stewardshop plan to ensure you are able to care for what you build.  

Reference Materials

A strong strategy assesses the following questions and uses the answers to inform how to approach creating your website. The effectiveness of your strategy is the the foundation for your site success. Websites that do not elevate in outcomes invariably did not have rigourous effort put into the strategy.
When it comes to your website, “content is king.” We’ve prepared helpful guidelines, tips and resources to help you craft the right content for the Web.

Stewarding a website means that you carefully and responsibly manage the site, keeping pages fresh and making sure that a site continues to meet users' needs.