Transforming UB’s digital communications through process and tools
Before you can build your website using the UBCMS, you
have to plan and prepare for a successful site.
Websites are strategy-driven projects. This means they’re more about communication than technology. You'll need to assign roles for planning, content development, site building and stewardship.
If you understand your organization’s needs and core messages, as well as the needs of your users, your website will better serve everyone.
Stewarding a website means that you carefully and responsibly manage the site, keeping pages fresh and making sure that a site continues to meet users' needs.
In this course you will learn how to create strategic objectives that meet your business needs, as well as those of your audience.
In this course you will learn a new approach in communicating with our customers via the web.
* Legacy sites include the department directory, UB calendar
of events, search, and MyUB.