University at Buffalo - The State University of New York
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UB Web Management

Transforming UB’s digital communications through process and tools

Online Training

Web Content Audit and Analysis

Screenshot of training module 2A.

In this course you will learn:

  • how to conduct a thoughtful analysis of your current website

This course is intended for:  

  • senior staff assigned to analyze customer needs
  • staff assigned to audit current content
  • staff who will be creating new content for the web

You’ll benefit by learning:

  • how to analyze your current website to determine what is working and what is not working
  • how to recognize effective content
  • how to use available content audit tools to facilitate the gap analysis of your website
  • how to build a content support plan

After completing this course you will be able to:

  • conduct a full content audit of your current website

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