University at Buffalo - The State University of New York
Skip to Content
UB Web Management

Transforming UB’s digital communications through process and tools

Online Training

Understanding Your Strategic and Audience Needs

Screenshot of training module 1B.

In this course you will learn:

  • how to create strategic objectives that meet your business needs, as well as those of your audience

This course is intended for:  

  • department leadership
  • senior staff assigned to analyze customer needs and competition

You’ll benefit by learning:

  • the discovery process and skills required of each member of the project team
  • how to check out the your competition’s website
  • how to develop your website’s business case
  • new ways that you should be thinking about your audience(s)

After completing this course you will be able to:

  • define the strategic objectives that will be used to define your website development
  • identify and prioritize your audience needs
  • articulate your department’s business objectives
  • articulate your customers’ desired result

Was this page helpful?

(so we can thank you or request more details)
( addresses only please)