University at Buffalo - The State University of New York
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UB Web Management

Transforming UB’s digital communications through process and tools

Online Training

Understanding Your Strategic and Audience Needs

Screenshot of training module 1B.

In this course you will learn:

  • how to create strategic objectives that meet your business needs, as well as those of your audience

This course is intended for:  

  • department leadership
  • senior staff assigned to analyze customer needs and competition

You’ll benefit by learning:

  • the discovery process and skills required of each member of the project team
  • how to check out the your competition’s website
  • how to develop your website’s business case
  • new ways that you should be thinking about your audience(s)

After completing this course you will be able to:

  • define the strategic objectives that will be used to define your website development
  • identify and prioritize your audience needs
  • articulate your department’s business objectives
  • articulate your customers’ desired result

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