University at Buffalo - The State University of New York
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UB Web Management

Transforming UB’s digital communications through process and tools

Online Training

Planning Your Information Architecture

Woman taking notes while working on her laptop.

In this course you'll learn how to:

  • create a well-prepared information architecture that determines the content you'll need for your website
  • organize your Web content in a user-friendly way
  • support your unit's key messages
  • plan your content strategy
  • understand the needs and interests of users according to mental models
  • match your unit's objectives with the needs and key tasks of your audience

This course is intended for:

  • senior staff assigned to analyze customer needs
  • staff assigned to manage the website in each department
  • staff who will be creating new content for the Web

You'll benefit by learning to prepare a site that:

  • is easy to create and to navigate
  • delivers key messages that support your business strategy
  • is consistent with the look and feel of other UB sites
  • is easy to maintain and update