Online Training

Planning Your Information Architecture

Woman taking notes while working on her laptop.

In this course you'll learn how to:

  • create a well-prepared information architecture that determines the content you'll need for your website
  • organize your Web content in a user-friendly way
  • support your unit's key messages
  • plan your content strategy
  • understand the needs and interests of users according to mental models
  • match your unit's objectives with the needs and key tasks of your audience

This course is intended for:

  • senior staff assigned to analyze customer needs
  • staff assigned to manage the website in each department
  • staff who will be creating new content for the Web

You'll benefit by learning to prepare a site that:

  • is easy to create and to navigate
  • delivers key messages that support your business strategy
  • is consistent with the look and feel of other UB sites
  • is easy to maintain and update