Writing for the Web

These materials will help you learn:

• how to write new Web content or revise existing content for optimal results
  

This material is intended for:  

• senior staff assigned to analyze customer needs
• staff assigned to manage the website in each department
• staff who will be creating new content for the Web
  

You’ll benefit by learning:

• how to use the content strategy you have developed to inform your writing for the website
• how writing for the Web is different from other forms of writing
• tips for writing effectively for the Web
• guidelines for writing page titles, headings and labels for search engine optimization
• optimizing the visual appearance of your website
• writing content that can be shared by other UB websites

 After reviewing these materials you will be able to:

• apply your business case and mental models of your customers to create effective Web content
• write content that makes it easy for users to find what they’re looking for
• improve the ranking of your website in search engines
• create content that can be easily used by other UB departments