UB’s Domain Name System (DNS) policy mandates that UBCMS
website names and URLs comply with our naming standards.
Specifically, website names:
- Must not conflict with existing names
- Must not conflict with potential service names
- Must clearly represent an officially recognized unit within the
University at Buffalo, such as a:
- School or academic department
- Administrative or service office
- Research institute or center
- Research area
- Campus-wide initiative
- Must be enduring
- Must be user friendly and use clear or common language
Website names and URLs can be categorized by purpose:
- Decanal content presentation
- Enterprise service sites
- Initiative sites
- Product presentation sites
These constitute the bulk of the campus Web content. This type
includes the divisions, programs and services that make up the
decanal area. We recommend that decanal sites be named
as school.buffalo.edu, where school is
descriptive for Web visitors.
Names of divisions or programs within a decanal area become
If there are programs within divisions so that URLs become long,
the URL could appear as:
Services within decanal units are named with the school
Enterprise Service or Initiative Sites
We recommend that these sites be named as:
Examples include www.buffalo.edu/president,
www.buffalo.edu/ubit, and www.buffalo.edu/ub2020.
Product Presentation Sites
These sites market a constituent-based commodity on behalf of UB
enterprise operations. The constituency could be the public or a
subset of people, such as UB alumni in general. Alumni of a
particular school do not meet the test of enterprise and should
appear under the school’s URL.
By contrast, “Athletics” does meet the enterprise
test because its audience is the world and it markets to the world.
As such, it may be named as:
All requests for website names are subject to review by UC and
ultimately approval of the CIO or designee.
Other websites generally will fall under www.buffalo.edu/[name],
including the following catergories of websites: