Follow these steps to complete the Digital Communications Transformation (DCT) process for your organization.
The Digital Communications Transformation (DCT) strives to take the mystery out of technology, while providing our faculty and staff with easy-to-use tools that better facilitate effective online communication.
Websites are strategy-driven projects. Having the right people involved is essential for planning, content development and site building.
If you want a website that really works, it's important that your content supports both your organizational goals and your audiences' needs.
Assess the current state of your website and any other content you may have. What information does it currently contain and what is the quality of the information?
This step can be done in parallel to crafting your Business Strategy.
Design a scalable site organization that supports the needs of both your organization and your audiences in a user-friendly and measureable way.
(Required for everyone)
Our site launch (activation) schedule fills up rather quickly. We recommend you identify and schedule your site launch date as early as possible so we can lock down that date for you.
Create content that satisfies your business/organizational needs and the needs of your audiences. You may know what you want to tell your audience, but it is equally important to understand the needs of your audience, which may be very different from what you initially envisioned.
• Make sure your content is written well for the web
• Make sure your content is message-rich
• Perform an editorial review of content for style, tone, and grammatical/spelling errors. It is critically important that copy is edited and proofed!
• Check for duplicative content and see if it makes sense to create is as "shared content".
• Check to see if university-wide shared content can be used.
•Check links for common sense.
>>Is it valuable content?
>>Will that content be there next year (if not this is a stewardship issue)
>>Did you give a proper description so that the user knows what they are clicking on (and will be motivated to click)?
>>Did you link to the top of the site, stranding your user or did you link deep enough to place them in a relevant portion of the site?
Smart sites start early by identifying who will be in charge of stewarding each area of your site, as well as how often pages, facts and stories should be updated.
Once you have created and remediated your content, get training on how to use the UB Content Management System (UBCMS).
Launching your website requires the coordination of multiple teams within CIT. This usually takes three to four weeks, so please plan accordingly.
Once your site is live, it will be added to our Live DCT Websites on the UBCMS Home Page.