University at Buffalo - The State University of New York
Skip to Content
UB Web Management

Transforming UB’s digital communications through process and tools

Site Administration and Stewardship

To stay effective, every UBCMS site's owner should regularly review their business strategy and site performance measures, and every page needs an assigned manager, appropriate subject matter experts, an established timetable for regular review, performance measures, and a workflow for any updates.

Legal considerations important for our UBCMS websites.

Use Google Analytics to track your site performance.

Sitemaps ensure that Google can locate content on your site that might not otherwise be discovered during indexing.
Proactive link maintenance is an important part of stewardship and helps ensure that visitors will not encounter broken links when they go to your site.
Compile data about your pages, including annotations, page status, vanity URLs, tags and use of external resources.
Learn about UBCMS roles and permissions or submit changes to allow or restrict access to your site. Be sure to have individuals removed from the UBCMS when they are no longer assigned to the UBCMS or leave your unit.
Custom processes can be implemented for your site that will insure reviewers can oversee site modifications.