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UB Web Management

Transforming UB’s digital communications through process and tools

Lessons for Optimization: Tips you wish you knew before you started

Solutions Group Date: July 17, 2014

Presenters: Rebecca Bernstein, Nick Peterson, Ann Whitcher-Gentzke

Index:

  • [0:04] Course Welcome and Introduction
  • [1:14] Strong Home Pages
  • [24:55] Making Content Findable
  • [34:50] Smart Stewardship Practices
  • [40:26] Leveraged Solutions
  • [48:26] Understanding Page Structure
  • [1:01:01] Testing at Every Step
  • [1:08:23] That Extra Polish
  • [1:15:59] Course Closing