Recommended Content

This is an opportunity to position or market your department in a short statement, maximum 75 words in length. The text should be written to incorporate the most important facts the department wants to communicate to site visitors, who may include prospective students and faculty members, and potential donors.

Department of Pediatrics (50 words)

• The Department of Pediatrics comprises 16 divisions, all actively engaged in research and dedicated to excellence in patient care and teaching. Much of the research conducted by our faculty has received national acclaim. The divisions function in unison as a department under the guidance and tutelage of the department chair.
  

Department of Biochemistry (40 words)

• Our research programs are highly interdisciplinary and collaborative. Our graduate students assume full partnership in research, and we challenge them to be the sum of our collective expertise. Our faculty and students work on projects without limitations or departmental boundaries.
  

School of Medicine and Biomedical Sciences (36 words)

• Our Mission: to advance health and wellness across the life span for the people of New York and the world through the education of tomorrow’s leaders in health care and biomedical sciences, innovative research and outstanding clinical care.

Interdisciplinary Graduate Program in Biomedical Sciences (28 words)

• IGPBS is your entrance to PhD programs in biomedical sciences at UB. You will explore a variety of disciplines and collaborate with renowned research scientists across many fields.

Building UB: The Comprehensive Physical Plan (75 words)

• The University at Buffalo’s campus plan is the physical manifestation of our UB 2020 strategic plan for UB’s emergence as a premier 21st-century public research university. The plan will guide development of facilities to support the growth of research in our strategic strengths and to improve students’ experiences in classrooms, labs, libraries, dining halls, dormitories and recreational facilities. But most of all, it will make UB campuses great places that people can truly love.

This is your chance to make a pitch to your users, piquing their interest in your unit. Done well, you'll lure in visitors; executed poorly, however, and you've scared them off. This is where you'll want to include a few selling points: What does your department do that makes it stand out? Why would someone want to join it, and how would that individual benefit?

Here's an example of a good "why choose" page from the School of Medicine and Biomedical Sciences' PhD program in biomedical sciences. Note how the school appeals to its users by addressing specifically how the school provides a nurturing environment for researchers.

We recommend the following information be presented in the following order:

• department name
• school or college (or administrative unit)
• building address with room number preceding building name
• University at Buffalo, North or South campus
• city, state, ZIP
• phone number with area code
• fax number
• general email address

Department of Theatre and Dance
College of Arts and Sciences
285 Alumni Arena
University at Buffalo North Campus
Buffalo, NY 14260-5030
Phone: 716-645-6897
Fax: 716-645-6992
td-theatredance@buffalo.edu

Chances are, visitors to your site are interested in your department or unit because of the many great people behind it. Why not show off that talent?

A great way to highlight the important work members of your department are doing is by creating a "Faces and Voices" page on your site.

Through this, faculty and/or staff members can tell readers, in their own words, what makes their work so vital. Here's how our friends in the medical school employed Faces and Voices on their site, including students, faculty and alumni.

(This is the recommended minimum content.)

Name

Title

Contact information

• mail address
• phone number with area code
• office number and address
  

A brief bio sketch

• academic interests and/or research focus
• major publications, awards, grants and other accomplishments/honors
• education

A bio sketch should be written in the third person and include full first and last name on first reference; on second reference, last name only; information should be presented in reverse chronological order (For example: PhD listed first, master’s second, bachelor’s third)

A formal faculty photo: Schedule an official photo at the UB Portrait Studio

Mark R. O'Brian PhD
Department of Biochemistry
Professor and Interim Chair

mrobrian@buffalo.edu
716-829-3200
140 Farber Hall
Buffalo, NY 14214

Specialty/Research Focus
Gene Expression; Microbial Pathogenesis; Molecular and Cellular Biology; Regulation of metabolism

As one of the nation's leading public research universities, UB competes with universities from across the nation for the top students and faculty. One way your department can help draw the interest of this pool of high-caliber talent is by using the CMS to outline your department's research and creative contributions.

For some good examples of how to do this, check out the School of Medicine and Biomedical Sciences' page on Research Highlights, or the research page on UB's homepage.

Both sites do an excellent job of explaining the positive impact UB researchers have on their respective fields, and it's presented in a visually appealing way.

• name—last name (sorted alphabetically)
• department
• service area
• photo  
• location
• contact information—one or more methods of contact, such as email, phone