Help your readers gain a sense of your content at a glance with these formatting suggestions.
A good page title is brief, descriptive and refers to the contents of the page. It contains the most important information at the start of the title and uses short, concise words.
Before: The Western New York area includes both the Buffalo and Niagara regions
After: The Buffalo-Niagara Region
When viewed in the browser tab, search results, or bookmarks, all UBCMS pages will always end with ' - University at Buffalo'.
Write headings so readers know exactly what the page is about without reading it word for word. Headings and subheadings are very important for easier scanning. As Web readers scan down a page, they read the beginnings of headings more than the ends.
Before: Buffalo has a lot of communities and neighborhoods
After: A great place to live
Before: There are many activities to get involved with in Buffalo
After: Year-round outdoor activities
The first paragraph of copy is where readers will skim to see if they’re on the right page, and if you have anything of value to say:
Our region is characterized by a neighborly way of life, an unpretentious nature and spirited loyalty among residents. Those only familiar with the area’s snowy stereotype are immediately captivated by the region’s beauty, heritage, temperate climate and welcoming feeling.