An important part of stewarding a website is evaluating what
works and what could be better. Website statistics, called
“analytics,” can help you better understand how
visitors are using your site and content.
Though many tools are available for measuring your
website’s performance, we will focus on Google Analytics as a
preferred tool. The UBCMS was built to work with Google
For step-by-step instructions on how to install Google
Analytics, visit this help page: Setting
Up Google Analytics.
Through Google Analytics, you can look at important website
statistics, such as:
- How many people are visiting your site?
- What pages are they viewing?
- How much time are some users spending on a particular
- Are people clicking on links?
- How are people finding your site?
These and other statistics can give you insight into which parts
of your site are effective, and which may need improvement.
Before you begin using Google Analytics to analyze your
site’s performance, however, make sure you understand what
different categories of statistics – such as
“visits” and “pageviews” –
and Metrics Dictionary contains definitions of many important
terms. Google’s Analytics Academy also offers guidance on how
to interpret statistics.