Request Access to Universal Analytics

Use this form to request access to UB's Universal Analytics platform, including the university's master Google Tag Manager container. VIEW access is available to any UB unit or agency partner. EDIT access is available to approved users.

Please note this is a new project, and still in development.

> Learn more about UB's Universal Analytics program

Before Requesting Access

Please confirm that your pages have our master GTM container code.  On your home page, right-click to 'View page source' then use 'Find on Page' to look for GTM-T5KRRKT. (And take note of any other GA-, UA- or GTM- codes.) If you do NOT see our GTM- code, contact the DCT Help Team.