Websites are strategy-driven projects. This means they’re more about communication than technology. Unit-based cross functional teams provides leadership, coordination and brand voice to sites that are owned managed autonomously. Roles on the site level are needed for planning, content development, site building and stewardship. Those staffing a website may have more than one role, but all roles need to be considered.
Every site falls into the portfolio of one of our 24 designated UWLs.
The Unit Senior Communicator is bottom line responsible for unit-wide digital communications strategy and successful outcomes. They are usually also charged by their unit executive with the leading the communications and marketing efforts for their unit. They have appointed (and empowered) the Unit Web Leader (UWL) for each unit.
A DCT Unit Web Leader (UWL) manages the web portfolios of each of the major units on campus and serve as our single point of contact for a decanal unit. UWLs get strategic directions and authority from Senior Communicators. While some are also site owners, their primary role is about the strategy and leadership of overall units digital communication efforts.
This is the core team that owns, creates and stewards the site.