Matriix showing relation shio if Unit Web Leadership team with Site Teams UNIT WEB LEADERSHIP TEAM Senior Communicator Unit Web Leader (UWL) Unit Technical Lead SITE TEAM Site Owner Site Manager Site Technical Lead .

Defining Roles and Responsibilities

Websites are strategy-driven projects. This means they’re more about communication than technology. Unit-based cross functional teams provides leadership, coordination and brand voice to sites that are owned managed autonomously. Roles on the site level are needed for planning, content development, site building and stewardship. Those staffing a website may have more than one role, but all roles need to be considered.

On this page:

Unit Web Leadership Roles

Every site falls into the portfolio of one of our 24 designated UWLs.

Site Ownership and Stewardship Roles

This is the core team that owns, creates and stewards the site.

Next Step: