Planning Your Site

The secret sauce for a successful website that is efficient, effective and fulfills your needs is strategic planning, strong content that works for both your users and your organization and a thoughtful stewardship plan to ensure you are able to care for what you build.  

Reference Materials

  • Building Your Strategy
    If you understand your organization’s needs and core messages, as well as the needs of your users, your website will better serve everyone.
  • Defining Roles and Responsibilities
    Websites are strategy-driven projects. This means they’re more about communication than technology. You'll need to assign roles for planning, content development, site building and stewardship.
  • Preparing Your Content and Images
    When it comes to your website, “content is king.” We’ve prepared helpful guidelines, tips and resources to help you craft the right content for the Web.
  • Stewarding Your Site
    Stewarding a website means that you carefully and responsibly manage the site, keeping pages fresh and making sure that a site continues to meet users' needs.