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Business strategies can be created at the Unit level, with individual sites/departments in their business strategy referencing the unit strategy and detailing points specific to their department OR each site can do an individual business strategy. The approach is up to the Unit Web Leader (UWL) of the unit. Below are 2 templates, you can use them or utilize a format that makes sense for your unit.
Learn from the UB groups that have already invested time and resources navigating the Discovery process. Read through their white papers and review their business strategies, looking for ideas that you can borrow for your own website. Want to see a strategy from a "bird of a feather" unit?