Launch online training module.

ONLINE Training

Writing for the Web

On this page:


These materials will help you learn:

  • how to write new Web content or revise existing content for optimal results

This material is intended for:  

  • senior staff assigned to analyze customer needs
  • staff assigned to manage the website in each department
  • staff who will be creating new content for the Web

You’ll benefit by learning:

  • how to use the content strategy you have developed to inform your writing for the website
  • how writing for the Web is different from other forms of writing
  • tips for writing effectively for the Web
  • guidelines for writing page titles, headings and labels for search engine optimization
  • optimizing the visual appearance of your website
  • writing content that can be shared by other UB websites

 After reviewing these materials you will be able to:

  • apply your business case and mental models of your customers to create effective Web content
  • write content that makes it easy for users to find what they’re looking for
  • improve the ranking of your website in search engines
  • create content that can be easily used by other UB departments


Writing for the Web

Understanding Your Audiences

Content Strategy

Content Development

Search Engine Optimization

Working with Photos

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