Launch online training module.

ONLINE Training

Writing for the Web

On this page:

Course Objectives

In this course you will learn:

  • how to write new Web content or revise existing content for optimal results

This course is intended for:  

  • senior staff assigned to analyze customer needs
  • staff assigned to manage the website in each department
  • staff who will be creating new content for the Web

You’ll benefit by learning:

  • how to use the content strategy you have developed to inform your writing for the website
  • how writing for the Web is different from other forms of writing
  • tips for writing effectively for the Web
  • guidelines for writing page titles, headings and labels for search engine optimization
  • optimizing the visual appearance of your website
  • writing content that can be shared by other UB websites

 After completing this course you will be able to:

  • apply your business case and mental models of your customers to create effective Web content
  • write content that makes it easy for users to find what they’re looking for
  • improve the ranking of your website in search engines
  • create content that can be easily used by other UB departments


Writing for the Web

Understanding Your Audiences

Content Strategy

Content Development

Search Engine Optimization

Working with Photos

Get Started

Not sure what to do?

  1. Log into UB Edge using your UBIT name and password
  2. Type CMS into the search box at the top of the screen and the list of courses will appear
  3. Once you choose the course you want to view, you will see an “Enroll” button that will bring you to the screen to “Launch” the course

Still need help? Try this UB Edge help resource.

Was This Information Helpful?

(so we can thank you or request more details)
( addresses only please)