Content Guidelines and Resources

Here are some recommendations and resources to ensure that your website has the content your audience will expect.

Primary Content Areas

  • Recommended Content and Editorial Styles
    When creating your Web content, keep in mind that your audience wants to know some very specific things about your organization. Here’s a list of recommended content you’ll need to meet your audience’s needs.
  • Recommended Navigation
    In your navigation, use clear labels that are intuitive to your audience. Be consistent by using the same language for navigation across your unit and, as appropriate, across the university.
  • Recommended Labels and Language
    Words matter. It seems obvious, but it’s especially critical to keep in mind when it comes to labeling your information architecture -- the way you have organized your website to support usability.
  • Prepare for Comments
    As you're preparing your content, consider carefully whether to allow your users to comment publicly on your web content. Allowing public comments takes a commitment of time and resources as well as a focused strategy. 

Additional Resources

Jakob Nielsen’s online column
The website compiles research on how users read on the Web and how authors should write their webpages.

New Thinking free e-newsletter
Free weekly e-newsletter by Gerry McGovern

A weekly e-mail newsletter, which focuses on Web content management, information architecture and writing for the Web.

Writing Web Content that Works
Online Seminar by Ginny Radish

A virtual online seminar, which focuses on content, specifically tuning up sentences and links.