Transforming UB’s digital communications.
In your navigation, use clear labels that are intuitive to your audience. Be consistent by using the same language for navigation across your unit and, as appropriate, across the university.
Our recommendation does not limit the number of categories, although depending on the template you select and the length of the words you choose, most likely you will be limited to your top five or six categories, which should be presented in the following order:
Main Categories (Topic-based)
Secondary Categories (Task-based)
The navigation must serve the customers’ varying needs for these sites. Minimally, the website should include navigation for the following:
Main Categories (Topic-based)
Secondary Categories (Task-based)