University at Buffalo (UB)
Transforming UB’s digital communications.
UB guidelines and policies for naming websites.
Your page's 'name' is quite different from its 'title.'
A page's name is the filename that is used by the UBCMS, and the Web in general, to identify where your page is located, and forms a key part of the URL. (A page's 'title' is the descriptive label displayed in the browser, or search results.)
Best practices for website names recommend:
The application team chooses what your final Web address (URL) will look like based on conventions described below.
The recommended naming convention for decanal websites at UB is school.buffalo.edu, where school is a descriptive name created for the benefit of visitors and not necessarily the entity name.
The name of divisions, services or programs within a decanal unit is school.buffalo.edu/division. Further distinctions could be made, such as school.buffalo.edu/division/program.
The recommended naming convention for research centers, enterprise, service and initiative sites is www.buffalo.edu/researchcenter, www.buffalo.edu/service or www.buffalo.edu/initiative.
Examples include www.buffalo.edu/pcue,www.buffalo.edu/president, www.buffalo.edu/ubit and www.buffalo.edu/UB2020.