Usage

An important part of stewarding a website is evaluating how it is being used to discern what works and what could be better. Website statistics, called “analytics,” can help you better understand how visitors are using your site and content.

Published November 6, 2024

Set Up Google Analytics

Though many tools are available for measuring your website’s performance, Google Analytics and Tag Manager are our preferred tools and UBCMS sites are built to work with their platform.

UB uses Google Analytics to tracks UB websites using our GTM-T5KRRKT tag. This data is available for all UB offices. Unit Web Leaders, Site Manager/Owners, and Tech Leads can request access to our Main Property.  > Learn more about Goggle Analytics user permissions

Request access to our Google Analytics data

Use Google Analytics to Track Performance

Through Google Analytics, you can look at important website statistics, such as:

  • How are people finding your site?
  • How many people are visiting your site?
  • What pages are viewed?
  • How much time is spent on specific pages?
  • Which links are clicked?

These and other statistics give insight into which parts of your site are effective and which may need improvement.

Before you begin to analyze your site’s performance, make sure you understand what information is captured by Google. Dimensions and Metrics contains definitions of many important terms. Google’s Analytics Academy also offers guidance on how to interpret statistics.

Other Website Stewardship Topics

Planning for Stewardship
Understanding Strategy
Building a Team

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