An important part of stewarding a website is evaluating how it is being used to discern what works and what could be better. Website statistics, called “analytics,” can help you better understand how visitors are using your site and content.
Though many tools are available for measuring your website’s performance, we will focus on Google Analytics as a preferred tool. The UBCMS was built to work with Google Analytics.
For step-by-step instructions on how to install Google Analytics, visit this help page: Setting Up Google Analytics.
Through Google Analytics, you can look at important website statistics, such as:
These and other statistics can give you insight into which parts of your site are effective, and which may need improvement.
Before you begin using Google Analytics to analyze your site’s performance, however, make sure you understand what different categories of statistics – such as “visits” and “pageviews” – represent.