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Transforming UB’s digital communications through process and tools

Video (YouTube) Component

Display a YouTube video on your page in a custom player.

YouTube aggressively removes videos that do not clearly meet copyright restrictions. Suspect videos may vanish from your player without warning. If you produce YouTube videos, be sure to follow their copyright guidelines (more details below).

The component as it is first displayed on the page.

The component as it is first displayed on the page.

Videos can be displayed singly, using this component, or as a gallery using the Video Gallery component. They can also be given descriptions. The Video Player settings include options for Auto Play, Full Screen Mode, Including Related Videos, Looping, HD Quality, Video Annotations and Pop-up display.

Using This Component

Add the component to the page. There is only one tab.

This component only works for YouTube videos.

YouTube Video Tab

YouTube Video Link: Identify your video in one of these three ways:

  • The ID that YouTube uses itself to identify a video (e.g. VVNJbqnijc8).
  • The long URL seen when the video is viewed on YouTube's site (not embedded on a Web page). You can remove additional characters from the URL — all you need is the, where VVNJbqnijc8 is the ID for your video.
  • The short URL that YouTube generates for its videos in the Share tool (e.g.

Alt text - Your video is automatically given a thumbnail image with the play button.  

  • Add a description of the thumbnail image for users who may have difficulty seeing it.
    • Alt text is required by New York State policy for images that have a function such as this.
    • Blanks or a carriage return are not in compliance and will be blocked.
    • See for tips on writing alt text.

Play in Popup - Not recommended (can be distracting).

Video Player Options - Select any additional features:

  • Auto Play: Not recommended (can be distracting).
  • Allow Full Screen Mode: Recommended.
  • Include Related Videos: Not recommended (undesirable content may be shown).
  • Loop: Not recommended (can be distracting).
  • Video Annotations: Recommended where available.
The component opened for editing.

The component opened for editing.

YouTube is cracking down on copyrighted materials and is removing videos and even shutting down channels that use music (or other assets) without clear authorization from the copyright owner.

This is affecting virtually all videos on YouTube. Many UB channels and videos, including the most highly trafficked, are at risk. Channel owners can dispute claims if they believe copyright infringement claims are invalid.

It is important that all UB communicators who use YouTube videos take immediate action and in future act with care to avoid losing their channel or having their videos blocked by copyright owners.

What University Communications is Doing

University Communications is reviewing all videos that we manage directly (those placed on the UBCommunications YouTube channel). For these videos, we are taking appropriate action, including:

  • Working with our video production providers to file disputes with YouTube.
  • Replacing music in the videos.
  • Removing videos from our webpages and YouTube channels, as necessary; e.g. the 'UB Points of Pride' video will be removed as of May 19, 2014.

Additionally, starting University Communications will contacting UB owners of videos that are embedded on or linked to from UB’s top-level web pages to affirm there are no copyright flags on the videos.

Additional Recommendations

Each unit in the UBCMS should take similar steps to ensure that any communications assets (e.g., videos) they own, manage or have placed on their pages are not in violation.

If those videos are in violation, we expect channel owners to resolve any copyright disputes, replace video soundtracks with authorized or licensed music, or advise us that the video will be taken down and is no longer available for syndication. UB cannot afford to be associated with copyright infringement.

If your department has a YouTube channel or is the owner/manager of videos on YouTube, University Communications strongly recommends that you take these steps, as soon as possible:

  • Go to your YouTube page and check for Copyright Notices in “Video Manager” (see screen shots below)
    • Remarks to the right of the “Edit” button will detail the infringement
  • If you see a copyright notification, please contact your video production provider for help

If your web pages link to videos owned/managed by other UB units:

  • Contact the owner of the video or YouTube Channel to confirm that their videos are not in violation of copyright
  • Work with them to either:
    • rectify the violation,
    • replace unauthorized music with licensed music, or
    • take the video down from YouTube and remove any links that appear on your web pages.


  1. The Video Component will only play a YouTube video.
  2. Entering a YouTube playlist or any other type of streaming video into the component will result in an error message.
  3. Visitor's browsers must have an up-to-date version of Adobe Flash Player installed to play YouTube videos.
  4. Restrictions placed on YouTube videos apply. For example, if a video is restricted to only play on certain sites, or in certain countries, the visitor may see a picture of the video, but the video will not play.

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Related Videos:

Skillful use of visual elements such as photography and video will lift your content to an entirely new and engaging level, one that words can’t achieve alone.

Federal law under Section 508 requires all significant elements of a website to be fully accessible, including videos. > Read more

Related Components:

Last Revised:

June 13, 2017